Dev Tejwani

Dev Tejwani is a growth marketer and tech-forward music executive with extensive experience helping artists build sustainable, global businesses through his Tejwani Enterprises, LLC (TEJENT) and its affiliated partners and clients.Growing up between Los Angeles and the Bay Area, he learned to naturally straddle the worlds of entertainment and technology from an early age. After making his initial mark as the driving force behind the global hip-hop cipher platform TeamBackpack, Dev moved to the East Coast to absorb the New York hustle, expanding his scope to work directly with major labels and top-tier artists. Today, he utilizes a data-driven "global arbitrage" approach, bypassing traditional gatekeepers to connect artists with passionate fanbases in high-growth international markets like India, Southeast Asia, and the Middle East.Currently, Dev is publicly documenting the creation of a new music business through his "Live Build" daily vlog series. Guided by his belief that artists are the ultimate startups, he advocates for an "in-between layer" strategy where creators own their data and engage real-life superfans instead of relying solely on passive streams. Dev heavily integrates AI tools and "vibecoding" into his workflow to maximize efficiency. Whether collaborating with producers like Pree Mayall to build "Inner Vibe" around a West Coast-Punjabi fusion sound, or advising independent talent to treat social media platforms as the "new TV networks," Dev's mission is clear: empower artists to own their leverage, control their narratives, and build profitable communities in real life.

Watch Dev's Daily Vlog Series